Just in Case Delivery Identity Design
This was a college graduation project and it had a focus to show the importance of design and visual communication in the process of building a brand. For that, after deep studies about marketing, was developed a visual identity, a busines communication, a packaging line and also others brand contact points. Just in Case is a restaurant which will serve high quality dishes, made out of organic products and also planned since the menu selection, to be served by a delivery service. We developed an appropiated visual communication for the sector that Just in Case will act. The goal with all this work is to insert this brand in the market and add value to it and make a difference in Just in Case among its competitors, on the best way. Because it is a company focused on delivery service the packaging line had a especial attention in its developing, so the final consumer can have a great experience with the products.
